I help startups take their products from 0 to 1 through the marriage of product design and brand identity.


We are capable of discerning far more than we are capable of articulating.

Hello! I’m Jeff. I’ve worked at the intersection of product design and brand identity for the past 10 years. I specialize in helping startups take their products from 0 to 1.

I’ve led design at multiple hypergrowth organizations, ranging from pre-seed to series C. I’ve started my own design agency, built design teams within early stage tech companies, and designed over 20 digital products.

My design journey started when I taught design to over 200 students at UC Berkeley. To this day, I passionately believe that the greatest design leaders lead through education.


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Jeffrey Rae Fan